"The amount of time a shopper spends in a store (assuming he or she is shopping, not waiting in line) is perhaps the single most important factor in determining how much she or he will buy. Over and over again, our studies have shown a direct relationship. … The majority of advice we give to retailers involves ways of getting shoppers to shop longer."
The Envirosell website contains some interesting case studies
to help you understand how sophisticated this research actually is. Next time you wonder why you lost track of time in the supermarket, consider the amount of money that may have be spent
to keep you there.
Leave a Reply